What is the option "Collect analytics data" used for?

In the RCT settings I see this option. What happens if it is checked?

If it’s checked, the tools will send information to Now Micro about which tools are being run. So, if you ran the System Information tool, the tools would send a report that the tool was run and the OS architecture and version of the machine that the tool is being run from.

Is there a way to redirect that function internally instead of going to Now Micro?

The enterprise tools allow you to track what users are running, but we don’t offer anything like that for the free tools.